The entrance matters
The white bottle is designed to read in dark environments, flash photography and bottle-service presentations. Visibility is part of the commercial product system.
- Bottle service
- Flash
- VIP
- Arrival
ENTER XXX ↗THE FIRST BATTLEFIELD
WIN NIGHTLIFE BEFORE CHASING MASS RETAIL.
Bottle service, clubs, bars, artists, concerts, fashion and adult cultural activations should create the first layer of recognition so retail has demand to capture rather than manufacture from zero.
Three adult worlds
Penthouse, Backstage and Afterparty give campaigns different settings without changing the bottle or turning each creative into a new brand.
- PENTHOUSE
- BACKSTAGE
- AFTERPARTY
Staff has to know the bottle
Before a launch, bartenders taste responsibly, servers understand the product, VIP hosts know the offer, managers know the reorder path and promoters understand the campaign.
- Bartenders
- Servers
- VIP hosts
- Managers
NEXT MOVE