Choose distributors for the job
Distributor selection should weight nightlife strength, supplier attention, sales reps and key-account access—not simply willingness to take the brand.
- Nightlife strength
- Rep attention
- Key accounts
- Market execution
LICENSED ON-PREMISE + WHOLESALE
Distributor selection should weight nightlife strength, supplier attention, sales reps and key-account access—not simply willingness to take the brand.
Use compliant opening allowances, launch support, training, display and activation rather than teaching the market that XXX is a permanently discounted vodka.
Supplier registration, distributor coverage, SKU registration, applicable price posting, warehouse, eligible accounts, brand rep and launch date should be tracked market by market.
NEXT MOVE